EMPOWER. MOTIVATE. ACTIVATE.

FLIP THE CULTURE.

Transforming resilience into results—on the field,

in the classroom, and in life.

ABOUT US

Flip the Culture, led by Ernest “E” Josiah Kenty—a Birmingham, AL-born former Division I student-athlete, award-winning educator, and author—was born from a journey of resilience. After overcoming multiple injuries and a near-career-ending setback, E transformed adversity into purpose, turning the lessons of sport into a blueprint for life beyond the game. More than a brand, Flip the Culture is a movement that equips athletes for their most important transition: life after sports. Through storytelling, community, and practical tools, we help current and former athletes redefine success, reclaim identity, and repurpose the discipline of the game for real-life impact. Whether you’re hanging it up or gearing up for your next play, Flip the Culture is here to ensure you don’t just survive the transition—you thrive through it.

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The Flip the Culture 3-Pillar Model

Our program develops the whole athlete, preparing them to reach peak performance in their sport while building the mindset, skills, and habits to thrive long after the final whistle.

The Player 

Maximizing On Field Performance

  • Mental toughness & focus under pressure

  • Energy, rest, and recovery mastery

  • Goal-setting for consistent performance

  • Leadership and positive team culture

The Person
Building a Strong Identity Beyond Sports

  • Understanding “Who I am” vs. “What I do”

  • Healthy coping & stress management

  • Character, reputation, and social media presence

  • Communication and relationship skills

  • Identifying strengths and weaknesses

The Plan
Preparing for Life After the Game

  • Financial literacy & money habits

  • Career exploration & transferable skills

  • Networking and opportunity building

  • Roadmap for personal and professional success

SERVICES AND OFFERINGS

Professional speaking, hosting, and partnerships that inspire transformation

Speaking Engagements

High-energy, story driven experiences that inspire action and lasting transformation.
  • Corporate Events

  • School Assemblies

  • Team Build

  • Leadership Workshops

  • Growth

Hosting &
Emcee

Professional event hosting with energy and authenticity.
  • Award Ceremonies

  • Conferences

  • Sports Events

  • Fundraisers

Brand Partnerships

Authentic collaborations blending purpose with culture.
  • Content Creation

  • Brand Ambassadorships

  • Social Campaigns

  • Product Endorsements

Storytelling & Author Services

Transformative storytelling that connects audiences through lived experience and authenticity

  • Live reading & Book Talks

  • Storytelling

  • Podcast Conversations

  • Book Signing & Overtime Book Sales

  • Educational & Training Materials

PROVEN IMPACT

Real results from authentic leadership and inspirational speaking.

Data Driven

Curriculum powered by real athlete insights, backed with measurable outcomes.

TEDxAlabaster

Speaker & University Presenter inspiring audiences through lived experience.

Trust the Impact

Building credibility through proven partnerships and long-lasting results.

Real Athlete Stories

Authentic journeys from the locker room to life, creating relatable connections.

FOR THE ATHLETES

Athletes know the grind. The lessons of sports don't end when the game does. Flip the Culture helps student-athletes and young leaders turn resilience into real-life wins.

Mental Toughness

Developing grit and emotional resilience to tackle life's biggest challenges.

Goal Setting

Creating a vision (Your Plan A) and building the discipline to achieve it.

Life Beyond the Game

Transforming athletic excellence into career, leadership, and personal success.
If I was LOSING on the FOOTBALL FIELD, I had to GO out and WIN in LIFE
You can’t LOSE in EVERY AREA. - E. JOSIAH KENTY

WHAT PEOPLE SAY ABOUT US

Hear from athletes, coaches, educators, and leaders.

Trey Jemison

"Talk about a person who loves the Lord and walks the way he talks. E Josiah is someone I've looked up to since I was in children's church at FCCC. He inspires, motivates, and gone impact everywhere he goes"

New York Knicks

(Center)

Susan Guess

"E Josiah is a passionate motivational speaker. He is committed to using his voice to inspire his generation to be their best selves and to a make positive difference in the world."

Sr VP of Marketing, Paducah Bank

Micheal Jackson, Sr.

"You can feel the pain and passion in the words Kenty says when he is on stage. He is a man that's been through it all, embraced it and made a product out of it."

Carolina Panthers (Cornerback)

Jameis Winston

"E. Josiah Kenty speaks into your soul and requires deliverance of self doubt. I am so happy and grateful that E is inspiring and encouraging others to be their very best."

New York Giants (Quarterback)

PODCAST

Real Stories. Real resilience. FLIP THE CULTURE is where athletes, leaders, and dreamers learn how to win beyond the game.

Join Ernest as he interviews inspiring guests who’ve overcome adversity and built extraordinary lives through commitment to their Plan A.

FREQUENTLY ASKED QUESTIONS

Everything you need to know about working with Flip the Culture.

What is Flip the Culture?

Flip the Culture is a mission-driven platform founded by Ernest “E” Josiah Kenty, designed to help athletes and leaders successfully navigate life’s biggest transitions—especially life after sports. Through speaking, workshops, books, and digital content, we inspire resilience, leadership, and purpose-driven success.

Who is Flip the Culture for?

Our programs are designed for current and former athletes, students, educators, and organizations who want to build resilience, embrace leadership, and repurpose the lessons from sports into everyday life and career growth.

What services do you provide?

We offer:

Keynote speaking and workshops

Leadership and resilience training for youth and professionals

Digital content and podcast episodes

EJ’s book Overtime: How to Win a Championship in Life

How can I book EJ for a speaking event or workshop?

You can fill out the Booking Form on our website or email us directly through the Contact page. A member of our team will follow up with availability, pricing, and event details.

Do you offer virtual sessions?

Yes. EJ offers both in-person and virtual workshops, depending on the needs of your school, organization, or event.

How can I get EJ’s book, Overtime?

You can purchase the book through our website [link] or directly on Amazon. Bulk orders for schools, teams, and organizations are also available.

What makes Flip the Culture different?

Unlike traditional motivational speaking, EJ brings firsthand experience as a former Division I athlete and educator who’s lived through injury, transition, and growth. Flip the Culture is not just about hype—it’s about equipping people with practical tools, real stories, and actionable steps.

Can I collaborate with Flip the Culture?

Yes! We welcome brand collaborations, partnerships, and sponsorship opportunities that align with our mission. Reach out via the Contact page to start the conversation.

Where can I listen to the Flip the Culture Podcast?

The podcast is available on Spotify, YouTube Podcasts, and other major platforms. New episodes are also promoted through our social media.

How do I stay updated with new content and events?

Join our email newsletter or follow us on Instagram, Facebook, and YouTube for updates on speaking engagements, podcast releases, and community events.

Get the Book: OVERTIME

Whether you’re an athlete, former athlete, or someone who's never stepped foot on a field or court, this book is your playbook for achieving success in every aspect of life.

Discover the keys to unlocking a champion’s mentality in "OVERTIME: How to Win Life's Championship."

Today Just $19.99

WHO WE WORK WITH

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Come visit us

Get In Touch

Hours

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Contact Us

New Location

105 Vulcan Rd, Birmingham, AL 35209, USA

Call: (205) 936-7629

Site: https://www.ejosiah.com/

Copyright Flip the Culture 2025. All rights reserved