ABOUT US
Flip the Culture, led by Ernest “E” Josiah Kenty—a Birmingham, AL-born former Division I student-athlete, award-winning educator, and author—was born from a journey of resilience. After overcoming multiple injuries and a near-career-ending setback, E transformed adversity into purpose, turning the lessons of sport into a blueprint for life beyond the game. More than a brand, Flip the Culture is a movement that equips athletes for their most important transition: life after sports. Through storytelling, community, and practical tools, we help current and former athletes redefine success, reclaim identity, and repurpose the discipline of the game for real-life impact. Whether you’re hanging it up or gearing up for your next play, Flip the Culture is here to ensure you don’t just survive the transition—you thrive through it.
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The Flip the Culture 3-Pillar Model
Our program develops the whole athlete, preparing them to reach peak performance in their sport while building the mindset, skills, and habits to thrive long after the final whistle.
The Player
Maximizing On Field Performance
Mental toughness & focus under pressure
Energy, rest, and recovery mastery
Goal-setting for consistent performance
Leadership and positive team culture
The Person
Building a Strong Identity Beyond Sports
Understanding “Who I am” vs. “What I do”
Healthy coping & stress management
Character, reputation, and social media presence
Communication and relationship skills
The Plan
Preparing for Life After the Game
Financial literacy & money habits
Career exploration & transferable skills
Networking and opportunity building
Roadmap for personal and professional success