EMPOWER. MOTIVATE. ACTIVATE.
FLIP THE CULTURE.
Talent gets you in the door. Culture keeps you in the room.
Transition determines who you become.
About Us
HOW TO FILL THE
GAP
The Problem:
100% of athletes transition, during sport and after sport, yet few are equipped for what that transition does to identity, mindset, and direction.
The Gap:
Athletes get training plans for performance, but rarely a playbook for the mental and identity shifts that come with change. Flip the Culture exists because motivation isn’t enough; athletes need tools they can run when life calls an audible.
Our Solution:
Our approach is rooted in lived experience and practical application: we use mindset training, storytelling, and structured transition mapping so athletes don’t just survive change—they understand it and lead through it. We speak the language of the game, so athletes can win beyond it.
Talent gets you in the door.
Culture keeps you in the room.
Transition determines who you become.
10th
Experience
The 3 Pillars Model
Our program develops the whole athlete, preparing them to reach peak performance in their sport while building the mindset, skills, and habits to thrive long after the final whistle.
The Player
Maximizing On Field Performance
Mental toughness & focus under pressure
Energy, rest, and recovery mastery
Goal-setting for consistent performance
Leadership and positive team culture
The Person
Building a Strong Identity Beyond Sports
Understanding “Who I am” vs. “What I do”
Healthy coping & stress management
Character, reputation, and social media presence
Communication and relationship skills
Identifying strengths and weaknesses
The Plan
Preparing for Life After the Game
Career exploration & transferable skills
Networking and opportunity building
Roadmap for personal and professional success
PRODUCTS and SERVICES
THE CURRICULUM
Athlete Life & Performance Curriculum
Our curriculum equips athletes with the mindset, skills, and strategies to excel in sport while preparing for a successful life transition after athletics.
• Stronger Resillience during setbacks and transition
• Practical Life systems for real responsibility
• A clear action plan for life during and after sports
COACHING
1-on-1 Transition & Identity Coaching
Personalized coaching for athletes and high performers ready to build clarity, confidence, and a real Plan A.
• Identity development
• Emotional resilience
• Career & life strategy
SPEAKING
Workshops, Keynotes & Team Intensives
High-impact sessions designed to shift culture, strengthen leadership, and prepare athletes for life beyond competition.
• Schools & universities
• Teams & programs
• Organizations
PROGRAM
Who It's For?
Supporting the full ecosystem around athletes, on and off the field.
Student-Athletes
Coaches & Athletic Programs
Schools & Youth Organizations
Parents Supporting Athletes
10th
Experience
"E. Josiah Kenty speaks into your soul and requires deliverance of self doubt. I am so happy and grateful that E is inspiring and encouraging others to be their very best."
Jameis Winston
New York Giants (Quarterback)
"You can feel the pain and passion in the words Kenty says when he is on stage. He is a man that's been through it all, embraced it and made a product out of it."
Micheal Jackson, Sr.
Carolina Panthers (Cornerback)
"E. Josiah Kenty speaks into your soul and requires deliverance of self doubt. I am so happy and grateful that E is inspiring and encouraging others to be their very best."
Jameis Winston
New York Giants (Quarterback)
"You can feel the pain and passion in the words Kenty says when he is on stage. He is a man that's been through it all, embraced it and made a product out of it."
Micheal Jackson, Sr.
Carolina Panthers (Cornerback)
FOUNDER
MEET THE FOUNDER
E. Josiah Kenty is a 2x award-winning educator, published author, and dynamic TEDx speaker dedicated to transforming how athletes navigate life beyond the game. With a passion for purpose and performance, Josiah has built a reputation for helping individuals and teams unlock their potential through mindset mastery, identity transition, and intentional living. He is the founder of Flip The Culture, a movement and podcast designed to equip athletes and high achievers with the tools to thrive in every arena of life, long after the final whistle.
Josiah’s work has been recognized across education, athletics, and leadership communities nationwide. In 2025, he was honored as an inductee into the MDF Sports Hall of Fame, and in 2026 he was named among MSUAA’s Top 22 Under 40 as well as the Most Outstanding Young Alumni recipient. His accolades reflect not only his personal achievements but his commitment to empowering others through storytelling, insight, and service.
Our Podcast
Recent Episodes
Our Partners
In Collaboration With
We’re proud to collaborate with organizations, leaders, and creators who share our commitment to developing the whole person, not just performance. These collaborations allow us to expand the conversation, deepen impact, and deliver meaningful experiences that equip athletes and young leaders for life beyond the game.
Together, we create spaces where identity, purpose, and growth take center stage.
We help athletes and leaders navigate identity, purpose, and life transitions through honest conversations, powerful stories, and practical tools. Flip The Culture bridges the gap between performance and personhood—equipping you to win beyond the game and thrive in every season of life.
Pages
Information
Address
105 Vulcan Rd, Homewood, AL 35209
Call Us
205 936 7629
e@josiah.com
© 2026 Flip the Culture - All Rights Reserved.